- Services -

UX Research
Do you need an experienced UX researcher to conduct a user interview, or an ethnographic research like home visit or behavior observation in Japan? To educe underlying needs of Japanese users, you would need a Japanese native researcher with ample experience and knowledge of cognitive science.
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IDI (In Depth Interview)
Premium service for e-commerce customers | 2022 Hi-fashion and Loyalty | 2021 Nursing care | 2019 How Japanese jewery lovers interact with jexeries and their advertisements | 2019 How Japanese think about “money” | 2018 HEMS and related services | 2018 How users consider a medical insurance on the Web | 2018 Financial planning tools for insurance agents | 2017 Behavior and attitude towards “point” collection | 2017 E-learning service for females after taking maternity leave | 2017 Way of information gathering about semiconductor components in China | 2017 Attitude towards music and listening | 2016 American attitude towards fashion and reuse | 2016 Current usage of a Web application for insurance agents | 2016 Japanese attitude towards shaving and shavers | 2015 Advertisement of shavers | 2015 Impression of a tool for heads-up towards energy saving | 2014 FIFA World Cup (Influential individuals) | 2013 Information gathering and exchange among health care professionals | 2013 Remote sign language interpretation service | 2013 Value of a fashion brand acknowledged by wealthy population | 2012 Schedule management software for sales people | 2011 Context of use of a mobile phone and mobile phone contents in China | 2011 Market needs of GUI design | 2008 Context of use of a single-lens reflex camera | 2007 Use case of a voice-activated navigation system | 2007 Reality of IT management in America | 2007 Context of use of an automobile in America | 2006
FGI (Focus Group Interview)
Services offered by a credit card company | 2018 How Japanese office workers share documents | 2018 Behavior of high-end digital camera expert users | 2018 Reactions to a localized smartphone game app | 2017 Change of sales activities caused by introduction of a web application | 2017 Packaging and storing of fresh foods | 2017 Online shopping of baby goods | 2017 Attitude towards tableware shopping and its context of use | 2017 Kids’ attitude towards sweets and their packaging | 2016 Attitude about Fashion, especially about socks and shoes| 2016 Japanese attitude and behavior towards energy saving | 2015 Running experience with a running smartphone app | 2015 Japanese attitude and behavior towards energy saving (Focus groups) | 2014, 2015 Behavior of dining out and online booking system (Focus groups) | 2014 Wordings on a utility bill (Focus groups) | 2014 FIFA World Cup (Focus groups) | 2013 IFocus group interview regarding a package of a contact lens solution | 2012 Eye care behavior with various eye care products (Diary method) | 2009
Home Visits
Field study of diabetic eye diseases (Home visit, Hospital visit, and FGI) | 2019 Consciousness investigation regarding mobile security (Home visit) | 2015 Value judgement in terms of beauty and cosmetics | 2014 Life and medication of an aging patient with his/her care givers | 2014 Smartphone app provided by an insurance company | 2014 Laundry detergent and laundry behavior (Home visit) | 2014 Usage of printing devices at UK schools (School visit) | 2014 Daily behavior of amateur artists (Home visit) | 2013 Sterilizing behavior at home (Home visit) | 2013 Behavior of searching real estate information (Home visit) | 2012 Japanese attitude towards beans and bean products | 2012 Japanese attitude towards food and eating | 2012 Usability of software for video editing targeting elementary school students (Shadowing of a fake lesson) | 2011 Organizing behavior in a house (Home visit) | 2010 Context of use of an automobile in America (Home visit) | 2006
Ethnographic Research
Smartphone application for an entertainment park | 2022 Behavior of online shopping | 2020 Field study to comprehend the behavior of online shopping | 2018 Field study of insurance help desk operations | 2017 Field study of insurance agents and agencies | 2017 Behavior of online fashion shopping | 2017 American attitude towards fashion and recycle | 2016 Japanese attitude towards foundation makeup | 2016 Japanese service and omotenashi at a beauty counter (Shop along) | 2014 Route sales person’s day-to-day operations (Shadowing) | 2011 Event organized by local activist for regional promotion (Shadowing) | 2011 Garbage collector’s day-to-day operations (Shadowing) | 2011 Synergy effect by introducing an application tool to a tourism event (Shadowing) | 2011 Shopping behavior (Shadowing) | 2005
Usability Testing
My largest undertaking in the field of usability is a 44-month intermittent (and still going) study for a major insurance company, and all the other usability evaluation projects I have been involved with would be a big help for your next round of usability evaluation for any kinds of product and service.
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Usability Evaluation
Online trademark registration service | 2022 Instruction manual of a medical device | 2021 E-commerce site of e-cigarettes | 2018 Job information website | 2018 E-commerce site of a home appliance manufacture | 2017 Web application for smartphone app developers | 2017 Web application for insurance agents | 2013, 2014, 2015, 2016, 2017 Portal website for a smartphone | 2017 Localized website of a credit card cooperation | 2016 Website of medical agents for medical practitioners | 2015 Website introducing smoking cessation | 2015 TV program viewing via voice control | 2015 Website of lighting equipments for lighting designers | 2014 6 competitive websites of auto policy (Remote test) | 2013 Voice Interaction on the Web | 2013 Smartphone applications for train connections | 2012 Website of real estate information | 2012 Website of a tour company | 2012 Website of a tour company | 2012 Navigation system targeting for US and European drivers | 2012 Advertisements on smart phone | 2011 Localized website offering online payment service | 2011 Voice-activated mobile application | 2010 Navigation system targeting for EU drivers | 2010 Localized website offering online payment service | 2009 Internet shopping site of a cake shop | 2008 Navigation system targeting for US drivers | 2008 Localized website of a global hotel chain | 2008 Printed and online manual of a printer | 2007 Localized website of an American oil company | 2007 Hard-disk recorder | 2007
Voice-activated navigation system | 2006 Localized website of an American investment bank (Remote test) | 2006 Online manual of a printer for US users | 2006 Mobile phone | 2006 Device management software for US users | 2006 Device management software | 2006 Temporary job information website | 2006 Website of a car dealer | 2006 Photo viewer | 2006 Application for mobile use | 2005 Web mailing service | 2005 Image management software (Paper prototype test) | 2005 Digital camera and printer | 2005 Global website of a consumer electronics company | 2005 Website of a consumer electronics company | 2005 Internet auction site | 2005 Application to store metadata | 2005 Website of a consumer electronics company | 2004 Video streaming software | 2004 Website of an information equipment manufacturer | 2004 Digital camera | 2004 Digital camera and printer | 2004 Mobile phone | 2004
Expert Review
Websites for inbound tourists | 2015 E-commerce site of water supply appliances | 2014 E-commerce site of cosmetic firms | 2012 Navigation system targeting for domestic drivers (review on specifications) | 2012 Localized portal website for a smartphone | 2012 Brainstorming about required value of cosmetic foundation | 2012 Competitive website reviews of telecommunication companies’ | 2011 Competitive reviews of online shopping mobile sites | 2010 Competitive reviews of online shopping websites | 2010 Website of a fashion brand | 2010
Navigation system targeting for domestic drivers | 2010 UI color scheme of a medical device | 2010 Website of a national university | 2009 Website of a Japanese architectural electronic equipment manufacturer | 2009 Localized website of an American manufacturer of products for industrial use | 2008 Localized website of an American airline | 2008 Localized website of an American PC manufacturer | 2006
Interview Training
I’m confident enough to claim myself to be a moderate but excellent user interviewer based on my knowledge of cognitive science and ample experience in the field of user research. The teaching experience would develop my capabilities even more.
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Interview Training
Educational Seminar on User Interview for an electronics company | 2021 Educational Seminar on User Interview for an e-commerce company | 2021 Educational Seminar on User Interview for a digital solution production company | 2019 Educational Seminar on User Interview for a digital solution production company | 2019 Educational Seminar on User Interview for a digital marketing company | 2019 Educational Seminar on User Interview for an ICT company | 2019 Educational Seminar on User Research for a master program of UCD design organized by AIIT | 2016, 2017, 2018 Educational Seminar on UX focusing on User Interview for a medical device manufacturer | 2016, 2017, 2018 Educational Seminar on UX research for a B2B platform developer | 2018 Educational Seminar for experienced UX researchers | 2018 Educational Seminar on UX research for smartphone app developers | 2018 Educational Seminar on UX Research at X Design Academy | 2017 Educational Seminar and OJT on Usability Testing for a marketing agency | 2017 Interview Training for a UX Design agency | 2017 Educational Seminar on User Interview for better marketing organized by CSS Nite in SAPPORO | 2016 Special talk at X Design Academy on client interview | 2016 Educational Seminar on User Interview to know “Users” organized by UX Kyoto | 2016 Educational Seminar on Usability Evaluation for an electric and electronic device manufacturer | 2016 Educational Seminar on User Interview for a Web marketing consulting firm | 2016 Master Program of Innovation for Human Centered Design produced by Advanced Institute of Industrial Technology | 2015 Educational Seminar on User Interview for UX organized by CSS Nite Sapporo | 2015 Educational Seminar on User Interview for UX, Design Thinking, and Service Design organized by IMJ | 2015 Educational Seminar on Interview organized by HCD-Net | 2015 Educational Seminar on Usability Evaluation organized by HCD-Net | 2014, 2015 Curriculum developing for a national college regarding usability evaluation | 2008, 2009, 2010, 2012 Special talk at a college regarding usability engineer’s job and competency | 2007 Lecture on cognitive features of human beings and usability | 2004, 2005, 2006

- Contact -

Please email me, when you want to chat with me on a potential project.

 
Email :
naoko@sa.to